At the recent Cotrugli managers’ forum ˝ Quest for Innovative Marketing and Sales ˝ in Ljubljana, the participants were in a megalomaniac and often chaotic world of marketing and sales.
In the maze of changes, the mass of information, products, discounts and new opportunities, changing consumers increasingly demand new approaches in the field of sales and marketing. At the forum, participants learned about innovations and trends in marketing and sales, and through workshops and round table they assume many new practical implications and experience. Two interesting topics were covered: Hans Houmark, Smartim: How to catch your consumer when they are on the move and ignoring the mass messages and Dino Ivan Tot, Totalia: How do customers react to web discounts and where are the new opportunities for web sales – case 1nadan.si.
In the maze of changes, the mass of information, products, discounts and new opportunities, changing consumers increasingly demand new approaches in the field of sales and marketing. At the forum, participants learned about innovations and trends in marketing and sales, and through workshops and round table they assume many new practical implications and experience. Two interesting topics were covered: Hans Houmark, Smartim: How to catch your consumer when they are on the move and ignoring the mass messages and Dino Ivan Tot, Totalia: How do customers react to web discounts and where are the new opportunities for web sales – case 1nadan.si.
The practical workshops covered a Sales Management Case study trough which participants analyzed and brainstormed in small groups on an interactive Sales-case study and tried to get to best solutions to given problems (MBA working groups approach). Case study moderator was mag. Primož Hvala.At the final round table, which wrapped up the whole event, Congestion, stagnation, and different consumer desires were discussed. Respected guests were: Matej Golob (IBM), Boštjan Perko (Pivovarna Laško), Zoran Trojar (Sonce.net), Borut Mavsar (Droga Kolinska).
The event was kindly supported by sponsors: Droga Kolinska and Avto Aktiv – Volvo center.
