During a tasty Cotrugli business BreakFast, the keynote guest speaker Vasja Veber, Msc., focused on e-promotion, e-marketing and innovative social network contents and challenged the e-promo knowledge of the selected participants – MBA alumni and members of Technology park Ljubljana.
In an interactive breakfast presentation Vasja focused on intense web promotion, e-marketing and modern internationalization of the brand despite dealing with low budgets. He presented his best practices on the case of promoting DJ Umek worldwide trough latest social and other e-network trends. During discussion, the participants came to some interesting conclusions:
- Social networks: only creating a profile on a social network challenge is not enough.
- Viral promotion: do not try to make ˝virus promo campaigns˝ as direct adverts. Hidden promo content and inovativeness is the key!
- E-promo campaigning: for a company to be effective in the e-promotion, one must have a person (or an expert) for social network contents, e-promotion tools & channels. Amateur profiles and simple advertising was yesterday. Tomorrow is creativity.
- Local markets: local markets can have different usage of specific social networks. Watch the statistic or hire an agency for support. Don't go blind-guessing.
- Go international! Yes, but be aware of the global trend and global attractiveness of your product and campaign! Research!
About guest speaker Vasja Veber, Msc.
Vasja is the director of FM Virtual, FM Musick and Subscribe-O-Matic. They are one of the leaders in e-promotion and amongst the first agencies in Slovenia to use Second Life, Google and similar e-promo tools and social networks as a successful tool for brand promotion. Following the latest trends, Vasja surely spiced up our e-marketing knowledge.
In friendly cooperation with Klub Tehnološki park Ljubljana.
In friendly cooperation with Klub Tehnološki park Ljubljana.
